TikTok ndeimwe yeaya inonyanya kukosha media parizvino kuita kuti uzivikanwe munyika yesocial network. Mamirioni evashandisi vanotsvaira zviratidziro zvavo mazuva ese vachiona Maitiro, nhau, mavhidhiyo evaraidzo, mimhanzi nezvimwe zvakawanda. Iyo nyowani yehutachiona chiitiko iyo TikTok iri kugadzira iri kufambira mberi mukusvetuka uye miganhu. Zvisinei, Universal Music Group, imwe yemarekodhi makuru pasi rose, akazivisa kubviswa kwemimhanzi yake kubva kuTikTok nekuda kwekusawirirana mukuwedzera kwechibvumirano chakasainwa nesocial network. Zviuru zvenziyo zvichatanga kunyangarika kubva kuTikTok mumaawa mashoma anotevera.
Universal Music Group uye TikTok vanotadza kusvika pakubvumirana
TikTok neUniversal Music Group vakachengeta kubatana kwavo kuburikidza nekondirakiti iyo zuva rekupera kwayo raive Ndira 31, 2024. Maawa mashoma apfuura, Universal yakazivisa kukanzurwa kwechibvumirano neTikTok nekuda kwematambudziko mukukurukurirana kwekondirakiti yekuwedzera. Dambudziko guru, sekupokana kweUniversal Music, nderekuti havasati vasvika pazvibvumirano neTikTok maererano nemubairo wevaimbi kana dziviriro kubva kuAI.
Kubva kuUniversal vanovimbisa kuti TikTok's "maitiro ari pachena: kushandisa simba repuratifomu kukuvadza maartist ari munjodzi", chimwe chinhu chinoonekwa nesocial network sechisingaite. Kune rimwe divi, TikTok yapa chirevo achizvidzivirira pakupomerwa kwekutyisidzira kuUniversal pachikamu chesocial network muhurukuro dzekuwedzera chibvumirano nekambani yekurekodha:
Zvinosuwisa uye zvinoodza moyo kuti Universal Music Group yakaisa makaro ayo pamberi pezvido zvevaimbi vayo nevanyori venziyo. Zvisinei nerondedzero yenhema yeUniversal uye rhetoric, chokwadi ndechekuti vakasarudza kufamba kubva parutsigiro rune simba rwepuratifomu ine vanopfuura bhiriyoni vashandisi iyo inoshanda seyemahara mota yekusimudzira uye kuwanikwa kwetarenda ravo. TikTok yakakwanisa kusvika "artist kutanga" inobata nemamwe mavara uye vatsikisi. Zviripachena, zviito zveudyire zveUniversal hazvisi mukunakidzira maartist, vanyori venziyo uye mafani.
Mhosva dzekutyisidzira dzinotaurwa neUniversal dzakavakirwa pakuti TikTok ingadai yakaedza kuita kuti Universal igamuchire chibvumirano nemubairo wakaderera pane wekare uye izvo maererano nekambani "hazvina kuratidza kukura kwakanyanya" kuburikidza ne kubviswa kwakasarudzika kwevamwe maartist. Aka anga ari ekupedzisira mashanga mumahofisi eUniversal uye chibvumirano chakaoma mitezo. Chibvumirano chakapera nezuro uye icho Tinovimba kuti zvichatanga kuoneka paTikTok mumaawa mashoma anotevera nekubviswa kwenziyo nevaimbi vane mukurumbira vakaita saTaylor Swift, Drake, Lady Gaga, Kanye West, Ariana Grande, Kendrick Lamar, Justin Bieber, Rihanna, The Weeknd kana Billie Eilish.