Apple yakasimbisa izvozvo John giannandrea Ari kusiya mutsara wepamberi wekuraira. Mushure memakore anopfuura matanhatu semukuru wepamusoro anoona nezvehungwaru hwekugadzira uye nzira yekudzidza muchina, mukuru arikubva adzika kubva pachinzvimbo chake semutevedzeri wemutungamiri weMachine Learning uye AI Strategy, asi acharamba aine kambani sechipangamazano kusvika pamudyandigere, anotarisirwa muchirimo cha2026.
Kufamba uku hakusi nyore shanduko yemukati: Inotaridza kupera kwenguva yakatanga nezvishuvo zvikuru zveSiri neApple Intelligence uye iyo yakapedzisira yaita nyeredzi kunonoka, kupesana kwemukati uye kukosha kwekutsamira kune yekunze tekinoroji kudzivirira kudonha kumashure mumujaho weAI.
Kubva pakusaina nyeredzi paGoogle kusvika pakusimuka kwakarongeka
Giannandrea akagara muCupertino muna 2018 kubva kuGoogle, kwaaive inotungamira Kutsvaga uye AI, mune zvakakurukurwa imwe yemasaini makuru eApple mumakore gumi apfuuraBasa ravo raive rakajeka: kuvaka patsva yakakamurwa yehungwaru hwekugadzira, kusimudza bara reSiri, uye kumisa kambani ichikwikwidza Alexa, Google Assistant, uye gare gare, mafungu emhando dzekugadzira.
Mumwedzi mishoma akagadzwa kuva mutevedzeri wemutungamiri wepamusoro uye akatanga kutaura zvakananga kuna Tim Cook. Mukutungamirira kwake, Vakabatanidza zvikwata zveCore ML, Siri, uye Apple Foundation ModelsKutsvaga kwemukati uye kutsvagisa mukudzidza kwemichina, iyo kusvika panguva iyoyo yanga ichivimba nenhamba dzakaita saEddy Cue naCraig Federighi nenzira yakapararira.
Pakati pekubudirira kwayo kwehunyanzvi ndiko kubatanidzwa kukuru kweneural network muApple Hardware, kusanganisira kushanduka kweNeural Injini iripo mumachipisi ekambani, chinhu chakakosha chekushandisa mabasa eAI pane mudziyo pachayo nekusimbisa kwakasimba pakuvanzika.
Nekudaro, nguva yake yakabatana nekuputika kwemhando dzemitauro mikuru uye generative AI. Apple yakaita nekuchenjerera kupfuura vakwikwidzi vayo, kukoshesa kuvanzika uye kuitwa kwenzvimbo maringe nekumhanya mukuburitsa zvinobata maziso, nzira iyo isiri iyo munhu wese akagovana mukati.
Apple Intelligence uye Siri itsva: vimbiso yakanonoka
Apple Intelligence yakaunzwa kuWWDC 2024 se kuvandudzwa kukuru kwechiitiko chemushandisi paPhones, iPads, uye Macs, ine Siri yakadzokororwa zvakadzama uye yakagadziridzwa maficha aifanirwa kunzwisisa mamiriro emushandisi uye kuita zviito zvakaomarara mukati meapps.
Matambudziko akatanga pazvakazivikanwa kuti Kuratidzira kweveruzhinji hakuna kuratidza mamiriro chaiwo ebudiriroMishumo yemukati yakaratidza kuti akawanda ehunyanzvi akaratidzwa akange asina kugadzirira panguva yekuratidzwa, uye kuti akati wandei aive asati atomboitwa zvakadzikama mumasystem ebvunzo.
Mamiriro acho akawedzera kunetsa munaKurume 2025, apo Apple yakabvuma izvozvo Iyo itsva yakasarudzika Siri yaisazosvika nenguva uye yakamisa kutanga kwayo kusvika muchirimo 2026. Kubva mukati, vamwe vakuru vakuru vakabvuma kuti mubatsiri akashanda zvakanaka mumadhemo mashoma, asi haana kukwanisa kusimudzira kushanda ikoko pamwero mukuru kumazana emamiriyoni ezvigadzirwa.
Kunonoka uku, pamwe nefungidziro yekuti Apple yaive yasara kumashure kweOpenAI kana Google mukugadzira AI, zvakakanganisa kuvimba kwaTim Cook muchirongwa chinotungamirwa naGiannandreaZvinoenderana neakasiyana masosi, mukuru wacho akabvuma mukati kuti nguva dzekupedzisira "dzakanga dzashata".
Mukufanana, Hunhu hwechikwata cheAI/ML hwakadzikiraZvakatanga kudonha kweuropi kumakambani akaita seMeta uye kutanga kutsva, uye vamwe mainjiniya vakatodaidza boka racho zvisina kunaka se "AIMless", vachiridza pachidimbu AI/ML kusimbisa manzwiro ekushaya gwara rakajeka.
Kupokana kwezviono uye kurongeka kwesimba muCupertino
Mushure memwedzi yekupokana, kupesana pakati pehuzivi hwaGiannandrea - kunyanya kungwarira uye kutarisa pakuvanzika - uye iyo yaCraig Federighi -zvakanyanya kutarisisa pane zvabuda zvinoonekwa kumushandisi- yakava isingagoneki. Shanduko yakauya nekugadziriswa kwemukati munaKurume 2025.
Panguva iyoyo, Apple akasarudza Mubvise pakuvandudzwa kwezuva nezuva kweSiri uye kupa kutonga kwekushanda kuna Mike Rockwell, anga achitungamira Vision Pro. Kufamba uku kwakaratidza kuti kuvimba nehutungamiriri hwaGiannandrea kwainge kwadzikira.
Kubva ipapo zvichienda mberi, akati wandei emabasa ayo ehurongwa akagoverwa zvakare. Kutarisirwa kwe emumba marobhoti mapurojekitiSemuenzaniso, yakaguma mumaoko aJohn Ternus, asi mamwe mabasa zvishoma nezvishoma akachinja kune vatungamiri vakasiyana.
Kuziviswa kwekuenda kwake semutevedzeri wemutungamiri wenyika uye kuenda kwake pabasa rechipangamazano zvinoreva, mukuita, mhedziso yemuitiro wokurasikirwa nepesvedzero yakanga yava nemwedzi yakawanda ichitsvaApple inoronga mafambiro senge yakarongeka pamudyandigere mushure meanopfuura makore manomwe nekambani.
Mukufanana, bhodhi revatungamiriri vanga vachiwedzera basa raFederighi mumigwagwa yeAI yekambani, mumamiriro ezvinhu apo. Zita rake riri kuramba richitaurwa seanogona kutsiva Tim Cook.kunyanya munguva yepakati.
Kusvika kwaAmar Subramanya: Gemini DNA kupa simba Apple Intelligence
Kutsiva kwaGiannandrea kunouya nekusaina yepamusoro-soro: Amar Subramanya anobatana neApple semutevedzeri wayo mutsva weAIAnozivisa zvakananga kuna Craig Federighi, achiwedzera kusimbisa musoro wesoftware semurongi akakosha wekambani yehungwaru hwekugadzira.
Subramanya inounza yakanyanya kunyanya kutangazve. Asati ambomira kuMicrosoft semutevedzeri wemutungamiri weAI, Akapedza makore gumi nematanhatu kuGoogle achitungamira huinjiniya hweGemini mubatsiri. uye kuve munhu akakosha mukuvandudza mamodheru ane zita rimwe chete, parizvino imwe yembiru dzekambani inobereka AI.
Apple haina chakavanzika chechokwadi chekuti inonyanya kukoshesa chiitiko ichi. Mukutaura kwayo kwepamutemo, inosimbisa izvozvo Mutevedzeri wemutungamiri mutsva weAI inosanganisa yakasimba yekutsvagisa kumashure ine yakasimba chigadzirwa chakatarisana., uye inosimbisa kugona kwayo kuunza kufambira mberi kwesainzi kumabasa ekongiri akabatanidzwa mumasevhisi evatengi.
Simba raSubramanya richave rakajeka: mhanyisa kusimudzira uye kuita kweApple Intelligence, simbisa hwaro hwemhando dzayo (iyo Apple Foundation Models) uye ive nechokwadi chekuti Siri itsva inosvika nenguva uye mumamiriro emakwikwi muna 2026, kunyangwe zvichireva kuvimba neyechitatu-bato tekinoroji.
Mukuita, Apple ine akahaya injiniya akabatsira kuvaka "uropi" hweGemini Panguva imwe chete iyo iri kugadzirira kushandisa yakagadziridzwa vhezheni yeiyo Google modhi kusimudzira mamwe maSiri maficha. Kufamba uko, kure nekuhwanda, kunoratidzwa senzira yekudimbudzira yekudzivirira kusasiiwa kunze kwehondo iripo.
Aya ndiwo maitiro matsva eAI mepu paApple.
Kuenda kwaGiannandrea kunoreva zvinopfuura kungoshandurwa kwezita pachati yesangano. Apple yakasarudza dismantle yakakura yepakati AI division kugovera midziyo yayo pakati pevanoverengeka vevatungamiriri vayo vane simba.
Kune rimwe divi, Amar Subramanya anotungamira nzvimbo nhatu dzinoonekwa dzakakoshaApple Foundation Models, tsvakiridzo yekudzidza muchina, uye zvikwata zveAI zveSafety uye Ongororo zvinotarisa pamamodheru uye tekinoroji zvivakwa panovakwa hungwaru hune ramangwana.
Zvikwata zvasara zvakaudza Giannandrea zviri kupihwa mamwe mabasa. Iwo mayunitsi ari padyo nekuvhiya uye cheni yekugovera zvino ichazivisa kune Sabih Khan, Chief Operating Officer (COO)nepo nzvimbo dzine chekuita nemasevhisi uye bhizinesi dzichange dziri pasi pekutariswa kwe Eddy Cue, Mutevedzeri Mukuru weMasevhisi.
Nenzira iyi, Apple inotsvaga batanidza AI zvakanyanya zvakanyanya muchigadzirwa uye bhizinesi mitsetsePanzvimbo pekuichengeta se "shongwe" yakakura, yakazvimiririra, hungwaru hwekugadzira hwave kuita mucheka wekucheka-cheka unobata zvese kubva kuIOS uye macOS kune kunyorera masevhisi, hardware, uye kukosha kwese cheni.
Pamusoro peichi chimiro chitsva ndiCraig Federighi, anowedzera chiyero chake chekuita kupfuura yechinyakare software ye. kurongedza chizvarwa chinotevera cheAI-powered zviitikoKune kambani, izvi zvinomiririra kuzvipira kune yakawedzera kuparadzirwa modhi yehutungamiriri asi ine nzvimbo yakajeka yesimba rinokwevera zvinhu pasi.
Shanduko yehutungamiriri ine ziso pa2026: iyo itsva Siri uye nzvimbo yeEurope mukati mayo
Munguva yemberi iri pedyo, maziso ose ari pa Siri itsva iyo Apple inoronga kuvhura muchirimo 2026Izvi zvinotarisirwa kuti zvienderane neyakakura iOS update (yemukati inofungidzirwa kunge yakatenderedza iOS 26.4). Ichava bvunzo huru yeruzhinji yebasa rekubatana raFederighi naSubramanya.
Iyo kambani inovimbisa mubatsiri anokwanisa kuti unzwisise zviri nani mamiriro emushandisi, uye kuwana yakakodzera mudziyo uye data reapp. uye ita zviketani zvakaoma zvezviito, zvese uchichengetedza kukoshesa kuvanzika uko Apple yakamborwira.
Panguva imwe chete, pane tarisiro yokuti Mamwe eaya masimba anozoenderana neyakagadziridzwa vhezheni yeGoogle's Gemini modhi.Izvi ndezvechokwadi kunyanya kune mamwe mabasa epamusoro ekunzwisisa uye kugadzira mutauro wechisikigo. Iyi chiyero pakati pemhando dzevaridzi uye tekinoroji yekunze ichanyanya kutetepa mumisika yakaita seEuropean Union.
MuEurope, kupinda musimba kweDigital Markets Act (DMA) uye mirau iri kubuda paAI iri kumanikidza Apple kuita. Ipa tsananguro iripachena yekuti data rinogadziriswa sei, ndeapi mamodheru anoshandiswa, uye kupi kunoitwa maoparesheni akanyanya.Chero kubatanidzwa kwakadzama nevechitatu-bato masevhisi, akadai seGemini, kunoda kukwana mukati meiyi hurongwa hwekutonga.
Mukuwedzera, kambani yave ichangobva kutarisira Kunonoka kwedunhu uye zvisingakwanisi mukuburitswa kweApple IntelligenceNezvimiro zvisati zvasvika panguva imwe chete muUnited States neEU nekuda kwekusava nechokwadi kwemitemo, hutungamiriri hutsva huchafanirwa kuona kuti inotevera vhezheni yezvimiro haingosvika nenguva chete asiwo nenzira inowirirana mumisika mikuru seSpain nedzimwe dzeEurope.
Internal attrition, tarenda rinodonhedza, uye kumanikidzwa kwemakwikwi
Kuenda kwaGiannandrea kunouya mushure menguva inotsanangurwa nevakawanda mukati meApple se mhirizhonga kuzvikwata zveAIPamusoro pekunetsana kwesangano, kwave nekudzikama kwekubva kune mamwe makambani makuru etekinoroji uye kune yekutanga nyanzvi mumamodeli ekutanga.
Zvizhinji zvetarenda iroro zvakaisa zvishuvo zvayo makambani akaita seMeta kana mafemu matsva akabatana nevaimbova vatariri veApplekusanganisira kambani yechidiki yaJony Ive, aimbova mukuru weiyo brand yekugadzira. Uku kusimba kwakakurudzira manzwiro ekuti, kwemamwe makore, kambani yakarasa kukwezva kwayo kune vepamusoro-tier nyanzvi muhungwaru hwekugadzira.
Zvichakadaro, mamiriro emakwikwi haana kupa zororo. OpenAI, Google, uye vamwe vakwikwidzi vakaisa nhanho yekugadzira AI. nekuburitswa kunoramba kuripo, nepo Apple yaibata nezvakaziviswa asi zvisingawanikwe, uye Siri ichiramba ichishoropodzwa kana ichienzaniswa nevamwe vabatsiri.
Muchirevo chechinyorwa chino, shanduko iri pamusoro peIA uye sarudzo yeSubramanya inodudzirwa se kuedza kugadzirisa rondedzero uye kuwanazve kuvimbika, zvose maererano nematarenda emukati uye maererano nemusika uye vashandisi vekupedzisira.
Tim Cook akashandisa chiziviso ichi kutenda Giannandrea nebasa rake mukuvaka Apple's AI tekinoroji hwaro uye, panguva imwecheteyo, kusimbisa izvozvo. Artificial intelligence yanga iri "pakati" kune zano rekambani kwemakoreIyo meseji inotsvaga kuburitsa kuenderera kunyangwe shanduko, asi zvakare inojekesa kuti chimwe chikamu chiri kutanga.
NaGiannandrea achigadzirira kuenda kwake kwekupedzisira kwa2026, Federighi achiwana pesvedzero, uye Subramanya ari kutungamira mamodheru netsvagiridzo, Apple inotarisana nemakore akati wandei kuratidza kuti inogona kubata muAI pasina kusiya chiziviso chayo.Idzi dziri kuuya shanduro dzeApple Intelligence uye, pamusoro pezvose, iyo Siri nyowani ichave iyo litmus bvunzo kuona kana shanduko iyi yauya nenguva uye kana iyo ecosystem yekambani yakagadzirirwa nguva iyo hungwaru hwekugadzira huri kuwedzera kukosha kupfuura iyo hardware pachayo.
